Categorized | Case Studies & Reports

World’s Greatest Salesperson contest by Ogilvy

Just what a brilliant example of the major advertising brand Ogilvy using social media for it’s brand awareness, the style reminds me a bit Microsoft ad about the consumer and advertiser relationship though. It’s really interesting how the campaign will develop and how many people will submit the videos, but it’s definitely one to follow. Here is more info about the campaign: 

Ogilvy channel on YouTube – http://www.youtube.com/user/ogilvy

The Brief for the contest – http://channelone.ogilvy.com/WGSP/WGSP_Brief_en.pdf

The Rules of the contest  – http://channelone.ogilvy.com/WGSP/rules.html

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- who has written 111 posts on Social Media Citizens – Interviews with social media influencers from around the world.

Giedrius Ivanauskas is the founder/editor of Social Media Citizens and co-founder of Social Marketing Forum. He also blogs on Social Media Today and Socialemailmarketing.eu. Giedrius is a managing partner at Nearby Digital - location focused social media marketing agency and is passionate explorer of Augmented Reality, Startups and anatomy of Inspiration. He curates inspiration database - Inspirisimo.You can follow Giedrius on Facebook or Twitter

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