Are you here to make friends?

 

I’ve just read this brilliant quite personal story by Peter Bregman on Harvard Business Review “Why Friends Matter at Work and in Life“ . The author analyzes a few interesting researches how friendships affect your business and everyday life. I love the authors points taken out of the research:

  • If you’re looking for a job you’d better have friends. The number-one way people find new jobs is referrals by friends.
  • Once you’re on the job, having a best friend at work is a strong predictor of success.
  • Friendships in high school were a strong predictor of increased wages in adulthood — to the tune of 2% per person who considered you a close friend.
  • Want to stay in that job you have? Then you’d better have friends.

In my opinion the real friendships are of vital importance factor in Social Media and community building. I know that this topic of friendship has been discussed over and over again but there is a big difference in having “fans” and having at least a few very good “friends” in the community you are building, mainly because of there reasons indentified by Peter :

  • Friends can refer your business to their friends
  • Friends can  stand up for your business and brand values and send the right message to their friends
  • Friends can help to grow your business by heavily engaging in your social media activities (commenting, sharing and etc.)

So are you here to make friends?

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This post was written by:

- who has written 111 posts on Social Media Citizens – Interviews with social media influencers from around the world.

Giedrius Ivanauskas is the founder/editor of Social Media Citizens and co-founder of Social Marketing Forum. He also blogs on Social Media Today and Socialemailmarketing.eu. Giedrius is a managing partner at Nearby Digital - location focused social media marketing agency and is passionate explorer of Augmented Reality, Startups and anatomy of Inspiration. He curates inspiration database - Inspirisimo.You can follow Giedrius on Facebook or Twitter

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