Warren Whitlock is the Founder of BestSellerAuthors.com, online training programme which helps authors and businesses improve the results of their marketing programs.  Warren is also the Co-author of  the first book on Twitter  – “Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online”. You can follow Warren on Twitter , Facebook  or Linkedin.

G: How and why did you get into social media?

W: I don’t think of social media as a thing to get into. The term is an attempt to describe how technology, some being what is also described as “new media” is affecting business. To say that I was “in social media” would be like a business saying the are getting into phones or automobiles when they use those tools. Yes, some people are in the social media business, just as some businesses sell phones or cars. I hold that the revolution is business and life will come from this enhanced communications capability, regardless of what business you are in. We can choose whether to use it, just as we can choose whether to use a phone or automobile.

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