I am very excited to announce that we at Nearby Digital are starting a new project for local businesses called  ‘the most Like’d business in Shoreditch’. As a location focused social media marketing agency we felt that we want to get to know local businesses better and we want to do that not through the monitors of our PCs:) Therefore we came up with the idea of photo album of local businesses in Shoreditch (London). We think it is going to be a great opportunity for people working in this area to get to know each other and have a bit of fun as we also doing a competition of most Like’d business picture on our Facebook page.  How is it going to work? Well here is a short description what we have in mind:

– We take a fun picture of you and your business team.
– We upload it to ‘ the most Like’d businesses in Shoreditch’ album
– You tag yourselves in a picture and ask your friends to ‘Like’ it.
– The photo that has the most ‘Likes’ will win and at the end of each month we will announce – the most Like’d business in Shoreditch.

So get ready as we will be knocking on your door soon!

For more information contact us: like@nearbydigital.com or just post your question on the wall!

When going through numerous articles on social media strategies it dawned on me that there was a glaring omission: tactics on how to promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter.

While it may sound odd, cross marketing is an essential part of a successful social media marketing strategy (as well as a successful marketing strategy). It is completely understandable that when you launch a social media campaign, you really want to spend a bulk of your time logged into the site trying to achieve penetration and engagement.  For example, when marketing your business’s Facebook Page, you are logging in on a daily basis to update your page, share it and use different onsite tools to engage with your target consumers.

But what about the people that you speak to everyday on the phone or at events?  How about those who you give your business card to?  How about the people on the receiving end of the 100+ emails that you have to respond to daily?

This is where you need to focus on what I call Off-Site Social Media Promotion.  The best part?  It isn’t that tough (which is always a good thing, right?).

Here are my top ten tactics that you can instantly use to promote your professional social media presences…off-site:

1.  Add to Your Email Signature: When it comes to promoting your social media presences off-site, email is your first stop.  In your email signature, add a link to one or all of your social hubs.  Just be careful not to overdo it!  If you are a member of 100 different networks, don’t add them all.  My rule is to try to keep it to around 3 or less.
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