Why is Grandma Using Facebook and Uncle Joe Using Twitter? 10 Social Media Statistics That May Surprise You

The social media landscape is changing at a rapid rate.  The reason?  More people are joining the “social media game” everyday….some who you wouldn’t even expect!

Recently I was looking at some very interesting statistics reported by Yougov.com which illustrated some very interesting trends.  I thought I would share them with you as they may just change the way you think about sites such as Facebook, LinkedIn, Twitter and YouTube.

Here are the top 10 social media statistics that just might surprise you:

3 out of 5 Facebook users access the site more than once per day AND the younger the user, the more they log on.

Men are more likely to use Twitter or YouTube.

Woman are more likely to go on Facebook multiple times per day.

Some of the most staggering growth has been in in the 55 plus market.  Over 40% of 55+ social networkers have been registered on the sites for less than two years!

Even more interesting? 28% of Facebook users are over 55.

Men and youngsters are more likely to be influenced by what they read on social media and are more likely to engage by commenting and interacting.

Of the market of 18-24 year olds, 62% interact through comments and such.

Of the market of 55+ users, only 32% interact through comments and such.

On social media sites, men tend to be draw to topics such as sports, newspapers, radio, financial services and music.

When it comes to the interest of women on social media, they flock to fashion, beauty, food and drink.

Here’s a more detailed breakdown of the differences in how men and women engage on social media:

Music: Women 12.3% – Men: 17.6%
Sports: Women 5.4% – Men 15.5%
TV: Women 10.5% – Men 12.6%
Newspapers: Woman 4.3% – Men 8.8%
Food/Drink: Woman 7.0 – Men 8.3%
Travel: Women 6.9% – Men 8.3%
Fashion: Woman 2.9% – Men 7.8%

These statics show that as our social media community grows, we can see definite trends in usage that illustrate there are many opportunities to promote your business online.  The days of Facebook being only used by college students is well and truly behind us and we are now in the days when grandma is using Facebook and grandpa is on Twitter.

Related Posts Plugin for WordPress, Blogger...

This post was written by:

- who has written 13 posts on Social Media Citizens – Interviews with social media influencers from around the world.

Chris Tompkins is the founder of Go! Media International, an online marketing company, whose team focuses on building successful social media marketing strategies for its clients. Chris has spoken at many national and international events recently sharing the dais with heads of Google and YouTube. You can follow Chris on Twitter or Facebook

Contact the author

7 Responses to “Why is Grandma Using Facebook and Uncle Joe Using Twitter? 10 Social Media Statistics That May Surprise You”

  1. Dodge says:

    I’m confused, women react more to Fashion, but in the breakdown men have 7.8% and women have 2.9%. Can I clarify this? Thanks!

  2. Dodge says:

    I’m confused, women react more to Fashion, but in the breakdown men have 7.8% and women have 2.9%. Can I clarify this? Thanks!

  3. thanks for spotting this, I think it’s been a mix up:)

  4. Lani says:

    Aloha.. gosh cool statistics and I have to say most are true on the numbers. I try to watch sports but just can’t get into it, oh well. Maybe some day.. Lol Glad I came by and thanks for sharing! Mahalo, Lanikee.com :)

    Ps..social media, rocks..

  5. Donna Hull says:

    As a baby boomer blogger who also has a page on Facebook, I can attest to the fact that boomer women are also interested in travel. In fact, statistics show that for boomer couples, women are the online travel planners.

  6. Thanks for stopping by!:)

  7. I was wondering what was the sources of these facts.

Trackbacks/Pingbacks


Leave a Reply

You must be logged in to post a comment.

ibimidi

Find On

Recognition:

        Alltop, confirmation that I kick ass       Social Media Informer
        Featured blogger at Social Media Today       Documents on Scribd

Top Videos

SMC “Like”

   Made in Shoreditch Magazine
    Social Marketing Forum