Archive | Interviews

Interview with Community Manager: Ben Bateman from Square Enix

Ben

Ben Bateman is community manager from Square Enix. An energetic and highly talented gaming specialist interested in all aspects of game development. A Currently Community Manager for Codemasters, supporting all boxed titles including DiRT 3, Operation Flashpoint Red River, F1 2011, and Bodycount. You can follow Ben on Twitter, Linkedin or Facebook.com Read the full story

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Interview with Social Media Influencer: Gianfranco Cuzziol

49871_672243879_2046_nGianfranco heads up eCRM at EHS 4D where his remit is to create first class eCRM programmes leveraging data, direct and digital expertise. He has a wealth of experience from both agency and client side with over 15 years in Direct Marketing focusing more recently on key email, social & mobile trends in a multi-channel eCRM Planning. Clients have included Barclays, Disney, BBC, HP, ASDA, The FA, PC World. He regularly speaks at conferences and can often be found on Twitter and on his own blog ’ It’s all about the Conversation’. Read the full story

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Interview with Social Media Citizen: J-P De Clerck

28574_384804638914_787223914_3986682_2814191_nJ-P De Clerck  is Managing partner at Conversionation Consulting, a cross-channel interactive marketing consultancy without geographical borders. J-P is basically everywhere interactive media is discussed and you can find his posts and thoughts on over a dozen of blogs, online and offline media and publications about interactive marketing, mainly in Europe and the US. The list is really too long to publish. He is also a founder of Social Marketing Forum and Social Email Marketing blog. You can follow J-P on Twitter or Facebook. Read the full story

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Interview with Social Media Citizen: Joe Pulizzi

joe pulizzinJoe Pulizzi is the Founder of Z Squared Media, a content marketing firm specializing in best practices, strategy, and execution planning. Joe’s blog, the Junta42 blog: Content Marketing Revolution, is recognized as one of the leading blogs on business content creation, marketing and distribution. Joe currently serves as a board member of the Custom Publishing Council and was voted as the “Custom Media Innovator of the Year” by American Business Media. Joe is also co-author of the book “Get Content. Get Customers”. You can follow Joe on Twitter or Linkedin. Read the full story

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Interview with Social Media Citizen: Richard Sedley

Richard-Sedley-Half-PortraitRichard Sedley is the Director of Customer Engagement unit at cScape, an experienced digital agency that delivers highly successful solutions for the clients like Microsoft, Sony, Barclays and Peugeot. Richard is also the Course Director for Social Media at the Chartered Institute of Marketing. He is the co-author of “Winners and Losers in a troubled economy” and blogs at Loopstatic.You can follow Richard on Twitter or Linkedin. Read the full story

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Interview with Social Media Citizen: David Siteman Garland

DavidDavid Siteman Garland is the Founder of The Rise To The Top, the web show for entrepreneurs, forward-thinkers, business owners and marketers, as well as The Rise To The Top TV show on ABC. David contributes as a writer and business/entrepreneurial commentator to CNN, CBS Bnet, Small Biz Trends and Personal Branding Blog.  David is also the author of upcoming book – Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. You can follow David on Twitter or Facebook. Read the full story

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Interview with Social Media Citizen: Saul Colt

saulcoltSaul Colt is the founder of Saul! – The Idea Integration Company specializing in online and offline experiences, branding/communications and social media. Currently working with Ebay.com, Ziplocal.com, FreshBooks.com, Upstack.com and ChickAdvisor.com. Saul was named to the 2009 iMedia list of iMedia 25: Internet Marketing Leaders and Innovators. He is also a professional speaker  who has spoken at over 200 conferences, covering the topics of Entrepreneurship, Customer Service, Startups, Community Building and Word Of Mouth Marketing. You can follow Saul on Facebook,Twitter or Linkedin. Read the full story

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Interview with Social Media Citizen: Paul Dunay

Paul DunayPaul Dunay is Global Managing Director of Services and Social Marketing for Avaya, a global leader in enterprise communications, and author of 3 Dummies books: Facebook Marketing for Dummies, Social Media and the Contact Center for Dummies and Facebook Advertising for Dummies. Paul’s blog Buzz Marketing for Technology  has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs”. You can follow Paul on Twitter, Facebook or Linkedin. Read the full story

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Interview with Social Media Citizen

Microphones At Press Conference

It’s been a while since my last post, mainly because I was feeling a bit exhausted reading about the same stuff written over and over again – “top lists ” “twitter this” , twitter that”, “how to” and etc. Don’t get me wrong, I think it’s brilliant that social media is finally getting the attention it fully deserves and the questioning about it being a fad almost gone, but sometimes I just get bored from reading the same stuff. I bet you understand.

I think that at these times, when you are feeling a bit tired it’s always good to go back and think why you’ve started doing what you are doing. I’ve decided to go back to the routes of my social media journey and write again about things I really care and intended to write about. Why I’ve started this blog? I always wanted to take a bit different approach in analyzing social media and analyze not the tools, channels or applications but the people in this environment - the people who make it happen, who live and breathe social media, who enjoy doing it just for the sake of doing it, people who explore and see not so many problems but the opportunities in our changing society, people that I call - Social Media Citizens.

Maybe it’s not going to be 100 % original stuff that you haven’t seen anywhere before, but I will try to keep it unique, personal and hopefully quite funny by answering some simple questions like:

  • Who are the Top Social Media Citizens?
  • Why and how they are staying engaged all the time?
  • What are the daily routine of Social Media Citizen?
  • How social media is changing the lives and behaviour?

It is quite specific environment and I want to hear different stories, from different part of the world, compare them and learn from them. Everyone is saying that social media is about people, so I want to ask “The People” what is it about?;)

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Interview with Social Media Citizen: Mary McKnight

Mary McKnight is the Consumer Marketing Director at Where.com, one of the leading location based applications which helps three million users to discover the world around them. She is also an editor of Sacrilicious Marketing, the blog which has a bit different approach to social media. You can follow Mary on Twiter or  Facebook Fan Page.

G: How and why did you get into social media business?

M: I don’t really consider myself “in the social media” business. I’ve worked as a marketer since the mid nineties and regard social media as a new tool to add to my marketing bag of tricks. Social media and social commerce are most interesting when they can be leveraged to reach and engage an audience more personally in a brand or product. Those are the primary reasons I use social media in my marketing campaigns.

G: What is it like to be a real Social Media Citizen?

M: Consistency is key! But being consistent on social media is often at odds with being productive in my life and job. I don’t plan my life around Twitter or Facebook or Foursquare or any other social networks… I use smart technologies like Ping.fm and Friendfeed that take the information they aggregate from my entire social lifestream of Google Reader, Twitter, Facebook, Youtube, blogs, Foursquare, Last.fm etc and push it to my other social profiles so I can easily and automatically share what I am doing or find interesting at that specific moment. That helps me be consistent on each network while being efficient and effective at sharing. I would never plan my life around social media – social media just becomes a part of what I am doing at the moment and the technologies I use simply assist in sharing those moments.

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