Archive | Top Interviews

Interview with Social Media Citizen: Chris Tompkins

Chris TompkinsChrist Tompkins is the founder of Go! Media International, an online marketing company, who’s team focuses on building successful social media marketing strategies for its clients. Chris has spoken at many national and international events recently sharing the dais with heads of Google and YouTube. You can follow Chris on Twitter or Facebook

G: Describe yourself in five words?

C: Me in five words? I would say energetic, focused, creative, honest and driven.

G: What’s your favourite hobby?

C: My favourite thing to do when not online is to be cooking gourmet meals in my kitchen. It is a bit of an addiction and I tend to have a least two dinner parties per month for groups of twenty. When I am not doing that, I am reading and learning everything I can about techniques. I am so passionate about it that I brought both of my passions (cooking and social media marketing) together on my blog. You can check it out here: http://www.servedfreshmedia.com – social media tips and recipes combined!

G: How and why did you get into social media business?

C: I have been doing social media for quite a few years, actually starting with Myspace promotions when I worked as the Marketing Director for a private music college in London, UK. From that point, the social media world intrigued me and I began to learn how to harness the power of Facebook, LinkedIn, Twitter, YouTube and all the rest. As for the why? I have always had an intense love for the art of marketing as well as a great love of people and culture. The social media sphere is a perfect fit for my passions and talent. Also, by finding out the best way to market using social media, I was able to create and launch my own social media marketing firm, Go! Media International – and since then I have helped my clients reach their full potential online. It is amazingly rewarding.

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Interview with Social Media Citizen: Johan Ronnestam

ronnestam-twitterJohan Ronnestam is a former snowboard professional turned out to be a digital marketing genius. He was a co-founder of Foreign, the digital marketing agency which won multiple awards in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, and many other award shows around the world. In September 2008 Johan started Ronnestam Innovative Communication, with the blog Ronnestam.com which was voted Sweden’s first blog on innovation, future trends and digital communication. You can follow Johan on Twitter, Facebook or Linkedin.

G: How and why did you get into social media business?

J: I wouldn’t say I’m in the social media business. I’m more into business development, advertising and communication with an extended knowledge how social media effects those areas. Social media is not important in itself. It’s extremely important though to know how it affects your business.

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Interview with Social Media Citizen: Laurent Blondeau

Laurent Blondeau is the Founder and CEO of Buzzed-In, the business development and strategy consultancy in Paris. With 13 years experience in media business, previously managing the Business Development unit at Canal+,  he has become an expert in all kind of media activities in all kind of TV’s: Pay, Free, VOD and Web TV. Laurent blogs on Evidencesx’s World and BuzzedInlog, he also often takes positions on several top blogs like Social Media Today.You can follow Laurent on Twitter or LinkedIn.

G: How and why did you get into social media business?

L: I was definitely very curious and just wanted to “try” it. Some things happened to be interesting and weird: change was going on, I was a part of it, but I was not sure if I was there to “stay”. Then the magic happened: through fields and topics, I discovered “things” and “people” (we call them “friends”!), and I started to stare and listen: the whole social guide was rolling in front of me…I was always web oriented, but social web was expanding frontiers and capabilities. Finally, I was in, without any forecasted plan, and still continue to like social media, as it starts to improve people, relations and knowledge. Just think how Wikipedia changed the world…How could we live without it now?

G: What is it like to be a real Social Media Citizen?

L: I start the day by checking all the messages on my LinkedIn Groups publications, then browse through Twitter, Facebook requests and news; stare at interesting pictures on Flickr and ongoing mails and at the evening to I’m quite used to have a quite time to read, comment and share all my favourites on digital sites: All Things Digital, Wired, Mashable.
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Interview with Social Media Citizen: Nick Baggott

clip_image002Nick Baggott is the Founder of Navigate Consulting, world class CRM, data & digital marketing consultancy. Previously, Nick was the Group Client Service Director at Chemistry, where he led the team that won the Microsoft, Diageo and Transport for London pitches and worked with clients of the calibre of Kodak, Toshiba, Unilever, Nestle, Yell and Manchester United. Nick is also the Course Director at CIM and a Fellow of IDM. You can follow Nick on Linkedin or his blog.

G: How and why did you get into social media business?

N: I have always been fascinated by how brands can engage more effectively with their customers. I started my own CRM focused agency with 3 colleagues back in 1993 and the agency evolved as the marketing environment changed. By the time I left Chemistry and set up my own training and consulting business (Navigate Consulting) in 2007, social media was being used but not really understood by marketers. It was natural therefore, for me to focus my new venture on enabling brands to build engaging relationships with their customers using digital channels. I was appointed by Microsoft to run training programmes for their marketing teams in EMEA and LatAm, covering CRM and digital, and that was the springboard I needed. It was also natural for me to use social media to promote my business and built my reputation though thought leadership on my blog and Twitter.

G: What is it like to be a real Social Media Citizen?

N: You need to be alert and inquisitive. I am always switched on to the social media channels that I use (blog, Twitter, Facebook, Delicious, Linked In). I reply quickly, try to stimulate thoughts and debates and share best practice from the many experts I meet in my day to day work. I work with so many great global brands and they all have experiences and challenges that I can learn from and share.

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Interview with Social Media Citizen: Adam Broitman

adamAdam Broitman is a recognized wizard in all aspects of the ever-changing digital media + marketing landscape and Co-founder of Circ.us, award wining communication agency in New York.  A thought leader in the industry, Adam is known for devising cutting edge, attention-grabbing marketing strategies for Kraft, The New York Times and Panasonic to LVMH.You can follow Adam on Twitter or Linkedin.

G: How and why did you get into social media business?

A: I have always been in media and marketing—social media is a natural progression. You cannot be in the media+marketing and not be in the social media business—that is not possible.

G: What is it like to be a real Social Media Citizen?

A: As far as consistency goes, I am not doing so well with that these days. Prior to starting Circ.us I had a daily regiment—my blog was A Media Circ.us and my day always started with scouring wires and talking to friends about new advances in social technology. Today, I am doing my best to run a business and keep my social head above water. Seesmic Desktop helps a lot with that.

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Interview with Social Media Citizen: Darius Bagdziunas

darius_bagdziunaDarius Bagdziunas is a Co-founder and Director of Gaumina, one of the most awarded interactive agencies in Eastern Europe at the moment operating in UK, Ireland and Lithuania. Darius was involved in over 600 virtual projects and won over 100 awards while working at Gaumina. He has read 100+ lectures with topics related to digital media including University College LondonMindtrek, TEDxVilnius. Darius was a jury member of the Young Cannes Lions 2009, Europrix 2010, Golden Hammer 2009 and  Irish Web Awards 2009. You can follow Darius on Linkedin, Facebook and Twitter

G: How and why did you get into social media?

D: When I was a child I was dreaming of becoming a sort of magician who could create fun in people’s lives. The birth of the world wide web gave me a chance to enter a world of interactivity. In 1998 we started an interactive agency. Today some parts of my dream has been already fulfilled: we at Gaumina create mysterious journeys, adventures and virtual experiences.

G: What is it like to be a real Social Media Citizen?

D: I read more. I write more. I learn more all the time.

G: How do you plan your social media activities for the day?

D: Social media is an exciting mash-up of topics, formats, channels, people. In order to communicate my message I have to select proper ingredients in exact proportions. When I’m planning my daily social activities I often wish I had 3D Excel.

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Interview with Social Media Citizen: Barry Furby

imageBarry Furby is the Co-Founder of techMAP, the online and offline community for Marketing, Advertising and PR professionals which derived from one of the biggest social media meet-up’s in UK. He is also  the Founder of Fresh Resources, the digital recruitment agency which  provides a specialist service that is truly passionate about social media and digital marketing. You can follow Barry on Twitter and Linkedin.

G: How and why did you get into social media business?

B: My background is in recruitment so I’ve always been in the business of connecting people in the digital space. The recruitment business is typically a great training ground for entrepreneurial folk, where sales is the focus but customer service and relationship management is equally important. I’ve always loved technology and right now I love the way this industry is shaping up. My particular interest is to leverage online tools and community to create valuable offline connections. I’d love techMAP to connect great people and shape the way we do business – big statement, but I’m up for the challenge.

G: What is it like to be a real Social Media Citizen?

B: I treat each platform differently in terms of messages and conversation that take place but across all of them I treat mentions and direct messages like my inbox, responding as soon as possible – although it’s easy with all these things to get side tracked. I try to manage short bursts of work to get things done (30-45mins at a time). It’s important to find a balance of being social AND getting the day job(s) done! iTunes is my saviour, it allows me to sink into my own little work hard world one song at a time!

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Interview with Social Media Citizen: Gemma Went

Gemma Went 2Gemma Went is the Director of Red Cube Marketing, a communications agency integrating Marketing, PR and Social Media. With 10 years experience in Marketing and PR, Gemma is working collaboratively with businesses, large and small, to ensure their communications activities help them to achieve their business objectives, engage with their communities and build brand awareness. You can follow Gemma on Twitter or Linkedin.

G: How and why did you get into social media business?

G: I’ve been in the comms game for over 10 years. I started my career in-house, heading up the Marketing and PR at a number of businesses within the creative sector (an industry I simply love) and later as a consultant. My grand plans to set up Red Cube started in the summer of 2008, originally as traditional comms agency. That plan soon changed as I became immersed in social media. By the time I launched in January 2009, I had started to integrate social media into my offering. Being a bit of a social animal at heart, it seemed a natural extension to me, plus the opportunities it offered my clients excited me, particularly SME’s who get the chance to level the playing field. The transparency and ‘realness’ of social media appealed to me greatly, it works perfectly with my own values and Red Cube’s ‘no fluff, no jargon, just common sense’ focus

G: What is it like to be a real Social Media Citizen?

G: Well, being social is as easy as being ‘me’. However keeping up with social media as part of a daily routine can be tricky to manoeuvre when client work takes over. I start the day by browsing Google Reader, digesting posts that keep me abreast of news and developments. When I find great content, I schedule it to be published on Twitter throughout the day through Hootsuite. My primary goal for social media is to help people, so this content tends to be around Brand, Marketing, PR and of course, Social Media.

I tend to check in on Twitter throughout the day, responding to people, answering questions and retweeting anything I find interesting. I also pop in to LinkedIn and Facebook once or twice a day and engage there. As I run a blog, The Cube, I regularly work on my editorial calendar (which usually runs two months in advance) and know what posts I’ll be writing and publishing that week. I tend to publish 2 per week and book in 3 to 4 hours once a week to write and edit those and any other guest blogs I may be doing. Doing it this way is the only way to keep me consistent (otherwise I’ll just forget).

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Interview with Social Media Influencer: Trey Pennington

­Trey Pennington is a marketing pro, business connector, and storyteller for business who’s passion is helping people uncover their hidden treasures and put them to work. He uses social media to connect with audiences around the globe. HubSpot ranks his Facebook profile as one of the most influential in the world and his Twitter profile in the top 0.01%. Trey helped start ten Social Media Clubs in the US, UK, and Australia and routinely speaks to groups about using social media to make connections and have conversations that lead to commerce.  You can follow Trey on Twitter or Linkedin.

G: I know that you will be speaking at Fusion Marketing Experience event organized by our friends at Social Marketing Forum. Can you give us a sneak preview of your presentation at Fusion Marketing Experience?

T: The explosive growth of social media affords the commercial world unprecedented opportunity. The opportunity is not where people expect it, though. Many are looking at increasing ROI and profits through efficiency. The real opportunity is more fundamental and we’ll explore it’s unexpected source.

G:  Why do many marketers still fail to integrate social media successfully into their broader marketing strategies?

T: Much of commercial communications comes from established professional disciplines like public relations, advertising, or marketing. Those branches of communication developed over long periods of time, have generations of experienced practitioners, and have developed substantial, documented bodies of knowledge to support their on-going practice. Social media popped onto the scene from a different source—it bubbled up from kids. The grown ups saw social media as kids’ stuff. Instead of embracing social media and applying disciplined thinking to incorporating the new media into marketing programs, the professionals let social media evangelist develop independent strategies for each emerging platform. The tide seems to be changing. Now each established discipline seems to be embracing social media and experimenting with it to see how it supports business objectives.  I’m hesitant to label the experiments as “right” or “wrong,” however, I do suggest those who see social media as a free broadcast medium will tend to have less fulfilling experiences with it!

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Interview with Social Media Citizen: Warren Whitlock

WarrenWhitlockWarren Whitlock is the Founder of BestSellerAuthors.com, online training programme which helps authors and businesses improve the results of their marketing programs.  Warren is also the Co-author of  the first book on Twitter  – “Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online”. You can follow Warren on Twitter , Facebook  or Linkedin.

G: How and why did you get into social media?

W: I don’t think of social media as a thing to get into. The term is an attempt to describe how technology, some being what is also described as “new media” is affecting business. To say that I was “in social media” would be like a business saying the are getting into phones or automobiles when they use those tools. Yes, some people are in the social media business, just as some businesses sell phones or cars. I hold that the revolution is business and life will come from this enhanced communications capability, regardless of what business you are in. We can choose whether to use it, just as we can choose whether to use a phone or automobile.

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