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Whitepaper: Social media marketing strategy

Note: Social Media Citizens collaborate with different blogs in Europe. The bloggers we collaborate with are also the co-founders and admins behind the Social Marketing Forum. This post is written by John from socialemailmarketing.eu

This blog has been bringing news, tips and interviews regarding social media marketing, email marketing and the integration of both for three months now.

This weekend, after having a chat with some friends (thank you Tamara), I decided to focus more on hands-on advice.So I created a 14-page guide on how to develop a social media marketing strategy. It also contains an action sheet about social media marketing. In this first guide (so I hope there will be more) I look at some of the main strategic social media marketing considerations and provide you a list of questions to ask yourself before implementing a social media strategy or to improve your existing strategy.

I cover topics such as key success factors, creating value and relationships, the role of social media, the importance of listening, letting go of your brand, social media hubs and what I call ‘conversation rooms’. The guide also sums up some strategic considerations regarding social media marketing.

I hope it helps many of you to look at social media marketing from a no-nonsense perspective and hope to provide follow-up guides that elaborate further on some topics. Now, what do you have to do to get this paper? Simple: I offer it as a gift to all the people that have signed up and hopefully will sign up to my newsletter. And I promise the newsletter will contain valuable tips too!

If you want to see a preview of the newsletter, click here and for more whitepapers, check out this little library.

Posted in Case Studies & Reports, How ToComments (0)

How to start and manage your community

 

Just wanted to share this short brilliant talk about leadership and community management by Dere Sivers. A few lessons to learn for the community managers:

  • You have to make it easy for people to follow you
  • You have to become “equal”  with people who follow you and know how to transfer the sentiment.
  • You have to remember that followers attract more followers – not the leader.

I hope you enjoyed this video and have a great Easter everyone!

Posted in Community Management, Consumer Behavior, How ToComments (2)

What the Priests and Social Media Citizens Have in Common?

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I am not that much into religion, but was having some thoughts about social media community and it’s Teletubbic vibe or the goodness surrounding it. It brought me to this idea that goodness is very transferable and viral in it’s nature, therefore I’ve decided  to analyze what do social media people have in common with priests and what they could learn from this honourable profession.

We listen

Well we know that social media is all about good listening. Social media people are a bit like the priests in their confessionals, waiting for the users to acknowledge the “sins” about their need and wants, that they could “help” them with the brilliant content, products or services. I think one from the many things we could learn from the priests is that listening is not one way process  – you have to ask the right questions in order to get the right answers.

We preach

Well, I’m just being honest with myself – I love to preach. I bet that there quite a few social media professionals who feels the same way. The blogosphere is an ideal place for that; it’s like a big church where you can push your ideas to so many different audiences. The one thing to remember though, you have always to remember the purpose of your preachment – it’s not about you it’s about what your audience can take from your lecture.

We build communities

Religion is all about community building and transferring the values and beliefs to the community. It sound a lot like what community managers are trying to do for their clients – transferring the emotion, values and belief of the brands to the community. Social media citizens have to remember that building the real functioning community takes a lot of time, work and patience.

We work for a better cause

Ok, I’m under no illusions that blogosphere and social media enthusiast don’t want to earn money, but the thing I like about social media that you can add value for yourself by creating some added value for someone else as well. Everyone is doing what they are doing with some intention – the church leader wants to become a Pope one day as a social media professional wants to reach the new highs in his/her environment, but an important point to remember is how not to forget the main cause – to create value in order to get value.

Posted in Community ManagementComments (0)

How to Serve a Sale in Social Media (Part 2)

serving the sale

In the introduction post, I’ve wrote about selling as a communication technique which doesn’t receive enough attention in social media. This week I want to elaborate on my opinion. In order to do that we have to go back to basic concepts of selling. According to marketing guru Kotler, these are the main roles of the sales force: Prospecting, Communicating, Selling, Servicing, Information gathering, Allocating. All of these roles could be performed in social media environment, but today I will start with the analysis of Prospecting. Read the full story

Posted in How ToComments (0)

Saying Thank You to Your Customers

 

I was stumbling trough Youtube videos the other day and found this quite interesting and a bit weird video. My first reaction was – WTF? No disrespect for people’s initiatives to create an interesting promotion video/greeting – but it just made me smile. Even though it is a really weird video, I bet people who got it was really pleased with it, because it is so personal, honest and humble. If your are creative, fun and original sometimes a simple Thank You is more than enough to show your appreciation to your customers. The simple truth.

Posted in How ToComments (0)

Are you here to make friends?

 

I’ve just read this brilliant quite personal story by Peter Bregman on Harvard Business Review “Why Friends Matter at Work and in Life“ . The author analyzes a few interesting researches how friendships affect your business and everyday life. I love the authors points taken out of the research:

  • If you’re looking for a job you’d better have friends. The number-one way people find new jobs is referrals by friends.
  • Once you’re on the job, having a best friend at work is a strong predictor of success.
  • Friendships in high school were a strong predictor of increased wages in adulthood — to the tune of 2% per person who considered you a close friend.
  • Want to stay in that job you have? Then you’d better have friends.

In my opinion the real friendships are of vital importance factor in Social Media and community building. I know that this topic of friendship has been discussed over and over again but there is a big difference in having “fans” and having at least a few very good “friends” in the community you are building, mainly because of there reasons indentified by Peter :

  • Friends can refer your business to their friends
  • Friends can  stand up for your business and brand values and send the right message to their friends
  • Friends can help to grow your business by heavily engaging in your social media activities (commenting, sharing and etc.)

So are you here to make friends?

Posted in Community Management, Consumer Behavior, Personal BrandingComments (0)

Social Media Strategies: The Changing Role of Content Strategist

Welcome to my new series of posts “Social Media Strategies” where I will try to clear up some taboos about social media strategies, tools and other buzz words of our social life which sometimes unnecessary confuse us in this industry. Today I will discuss the content strategy and the changing role of content strategist.

Content Strategy

 

I think it is always a good idea to look from the consumer’s perspective and answer the questions which drive the strategy. I’ve been browsing through my daily reads and thinking why I am reading the posts I am reading and I came up with a very simple answer: I am reading it because:

  • The content adds knowledge (adds value) or entertains me;
  • The content is supplied by trusted source;
  • The content is accessible to me.

Adding value and the art of Curating

 

In order to add value the content strategist has to think like a scientist:

  • Has to recognise the problem why he/she is doing the project and foresee the possible outcomes in order to monitor them. The content strategist has to understand the target audience and analyse what are the main objectives of the brand (provide knowledge or entertainment) and how does the company want to affect this target audience (stimulate action or spread brand awareness).
  • Has to do the research and find a gap in the market. It is one of the most challenging tasks today – finding something new, interesting and engaging to write about and that is a problem that the most bloggers face at some point if they haven’t got a clear content strategy, but that’s Read the full story

Posted in Featured, How To, StrategiesComments (0)

The Fantabulous Lists of Social Media Case Studies

 

I’ve been browsing through the lists of top social media case studies and I thought I am going to share  some of the top sites with you:

Casestudiesonline.com by Tod Maffin

A List of Social Media Marketing Examples by (http://www.beingpeterkim.com)

Social media case studies by  (http://theparallaxview.com/)

Social Brand Index by (http://www.socialbrandindex.com)

WOMMA’s Case Study Library by (http://www.womma.org/)

The Association Social Media Wiki’s List by (http://www.associationsocialmedia.com/)

Blog Well Case Studies by (http://gaspedal.com/)

Fortune 500 Business Blogging Wiki by (John Cass)

300+ Cases & Examples of Social Media Marketing by (http://blog.monty.de/)

30 SEO, Social Media & Marketing Case Studies that Prove the ROI of it All by (http://www.seoptimise.com/)

110 Ways Retailers are Using Social Media Marketing by (http://www.getelastic.com)

A Collection of 50+ Enterprise 2.0 Case Studies and Examples by (http://www.jmorganmarketing.com/)

Case Study Crunch by Red Cube Marketing by (http://redcubemarketing-blog.com)

26 Social Media Marketing Examples by (http://www.ignitesocialmedia.com)

35+ Examples of Corporate Social Media in Action by (http://mashable.com)

The Big Money Facebook 50 by  (http://www.thebigmoney.com)

5 fantastic digital branding campaigns from 2009 by (http://www.imediaconnection.com)

India Social – Case Studies by  (http://www.indiasocial.in)

I will update this post from time to time so if you have any other relevant links to add to this list, just post them as a comment. Thanks!

Posted in Case Studies & Reports, Featured, How To, StrategiesComments (1)

Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company?

Social media is maturing. As many companies have successfully integrated social media in their communication/business strategies and as many more are planning to do so in very near future, it is no longer perceived as the risky investment but more as a necessity in order to keep a competitive edge in the market and maintain the dialogue with consumers. It actually seems that social media adoption is becoming a quality standard of a transparent, customer centric and accessible company. Actually, just like adoption of Corporate Social Responsibility (CSR) strategies has been representing very similar values for over 30 years now. It is quite interesting to compare these two trends and possibly build on the existing knowledge of CSR management when planning social media strategies as they ultimately both are driven by very similar ideas of building competitive advantage through transparency, advocacy, stakeholder’s engagement, adding value to the communities and the empowerment of communities.

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A lot of large corporations have been enjoying the benefits of CSR strategy, but that’s the problem of CSR as it is often perceived as concept suitable only for larger organizations, because of the extra costs attached to these activities. Social media is changing this situation. It has reduced the cost of communication and provided an opportunity to every company to manage/address its stakeholders more efficiently. Read the full story

Posted in Featured, Strategies, TrendsComments (0)

Social Media Adoption by Top 10 Media Agencies

The world of social media is maturing. People have adopted the new means of communication, companies are experimenting with the new business tools, but how the heart of the media industry is adopting to a new social landscape? Well it is quite strange, but not so well. I will try briefly to overview what I found in my research analysing social media adoption in 10 Top Media Agencies and some of the best practises.

social_media_adoption_by_top_media_agencies

Full document on Scribd

Sources: Campaign “Top 50 Media agencies” + Netprospex “Top 50 Brands in Social Media”

The key points from research: Read the full story

Posted in Case Studies & Reports, How To, News, StrategiesComments (0)

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