While collecting some data for my research i approached this interesting article by Chun-Yao Huang (Bloggers’ motivations and behaviors: a model). His research identifies the main blogging motivations and suggests particular moves to enhance these motivations in the favor of your brand. Nothing entirely new , but quite good and systematized information for those who interested in engaging their consumers through blogs.
It would be really interesting to find out your opinion though, how micro-blogging fits in this motivations’ table and are they any different from the list above.
