I am not too sure about you but I almost fell a sleep from the curiosity what happens next watching this video. It doesn’t tick any boxes for a normal viral video, well maybe one that it is recorded in a “real” setting, with artificial lighting creating strange shadows in the kitchen. Anyhow, it definitely got my attention so maybe it works after all. Even though it is a great risk spreading the awareness in such kind of way, because if i was quite eager to try Windows 7 , the chances of actually doing so has been reduced by half. So what do you think about this crazy Microsoft’s idea?
Posts Tagged ‘chart’
I dreamed a dream.. or How to create a successful viral video?
May 7th, 2009
As Susan Boyle sings I dreamed a dream … Well I dreamed a dream too – I dreamed that this blog would become a place to hear the new changing voices of people (generally known as “consumers” 
by exploring their likes/dislikes and interactions with the world around them. Well that’s what the marketing is all about – understanding the life of the customer and tailoring products or services to make this existence experience better and more fulfilling. Anyway, back to the point, after seeing Mrs. Boyle, I have watched quite a few viral videos (well at least a few hundreds) recently in order to understand what makes them so great and what the key magic tricks of becoming viral are. So after this little research of the videos and comments about them if I have to write some keywords or to make a Top 5 list, it would be:
- Fun
- Extraordinary/Controversial
- Real life experience
- Uplifting and Hopeful
- Satisfying – after a good or bad experience
Well it’s not a genius list, but it seems that these themes (or very likely combination of these themes) are repeating themselves over and over and creates value for consumer.
As viral marketing is becoming more and more popular and going mainstream with brands like T-Mobile, Samsung and Burger King spending some serious money on it marketers begin carefully tracking theses initiatives. Here are the main viral charts on the net:
- Ad Age viral chart- http://adage.com/digital/article?article_id=136338
- Guardian viral chart – http://www.guardian.co.uk/technology/series/viralvideochart
- Viral video chart – http://viralvideochart.unrulymedia.com/
- Technorati viral chart – http://technorati.com/pop/youtube/
- Viral This – http://www.viralthis.com/c/4/1/commercials.html
- Viral chart – http://www.viralchart.com/
- Viral-chart.com – http://www.viral-chart.com/viral-chart-2009.php
