Social Media Citizens

Posts Tagged ‘consumers’

The strategy behind the new Facebook layout

October 29th, 2009

The only reasonable explanation for the recent changes in Facebook layout is actually quite simple – the company is trying to teach its users how to use Facebook. With increasing competition from other social networks like Twitter, the company is loosing its competitive advantage as it is getting harder and harder to differentiate itself from other networks, therefore it has to make these uneasy decisions. If you look back to the history of Facebook you can easily notice what’s happening:

1. Almost a year ago Facebook had a completelly different look, but quite similar stories on the personal feed: “Updates” separated from “Links”, “… added a friend” stories and etc.

2. With a new layout they introduce a Twitter like “News feed” and “Friends lists” which until now was not used by as many people as expected. The “… added a friend” stories disappeared from the “News feed”, but stayed on your profile.

3. Recently, Facebook got back to its routes by separating “Updates” from the “Links” and bringing back “The highlights” section (the column which used to be on the right hand side above the” Events and Birthdays” listings) to the “News feed”. But it is quite important to mention that they left an option to go to the “Live feed”what basically is your old Facebook layout.

Well playing with all these feeds is just a bit confusing, but it seems that Facebook wants people to notice these additional features on the left column (where all the lists are available).

It seems like Facebook strategy was to explain their functionality to its users – the company wanted to show that it can be like Twitter, but also that Facebook is not Twitter, as it has much more functionality and features. It would be really interesting to hear your opinion what were there reason for this change ?

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Posted in Social Media News

Tags: consumers new Facebook layout strategy

Social Media Citizens news: Facebook Now Growing by Over 700,000

July 3rd, 2009

“While Facebook has been growing at around 300,00 to 400,000 active users per day for most of the last three quarters, its growth rate seems to have again significantly increased in recent weeks to around 700,000 to 750,000 new users per day based on data we are tracking from Facebook’s advertising tools.” – http://www.insidefacebook.com/

Well that’s quite interesting news. It means that the growth is not slowing down for FB as a lot of people were predicting in the recent months. It seems that amazing Twitter growth had no impact on FB expansion plans. Way to go ! Here are some interesting stats from the report:

30 million users update their statuses at least once each day (13 million did per month at the beginning of the year)
8 million users become fans of Pages each day (up from 2.5 million per day at the beginning of the year)
10 million videos are uploaded each month (up from 4 million)
900 million photos are uploaded to the site each month (up from 700 million)
1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week (up from 15 million per month)
35 million active groups exist on the site (up from 19 million)
2.5 million notes created each month
30 million users access Facebook each month through a mobile device

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Posted in Social Media News

Tags: citizens consumer consumers Facebook fb growth media smcitizens social Social Media user users

The Technographics Profile Of The UK Consumers

March 9th, 2009

At the heart of social media strategy lays company’s knowledge and willingness to understand its consumer. The correct identification of Technographics profile (the classification proposed by Forresters research) can be a vital element of success, saving the time and money by targeting the right people with the right tools at the right time. The Forrester research has been monitoring the US consumers applying this classification for a few years (US Technographics), but surprisingly there were no existent research about the social media consumers’ distribution within the UK. So one of the goals of my research was to identify and discuss this distribution in order to get more details about social media environment in the UK. So here we go:

The detailed analysis of the UK technographics you can find here (Chapter 4, p 49) and below you can see some interesting points from that analysis.