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Interview with Social Media Citizen: Gemma Went


Gemma Went 2Gemma Went is the Director of Red Cube Marketing, a communications agency integrating Marketing, PR and Social Media. With 10 years experience in Marketing and PR, Gemma is working collaboratively with businesses, large and small, to ensure their communications activities help them to achieve their business objectives, engage with their communities and build brand awareness. You can follow Gemma on Twitter or Linkedin.

G: How and why did you get into social media business?

G: I’ve been in the comms game for over 10 years. I started my career in-house, heading up the Marketing and PR at a number of businesses within the creative sector (an industry I simply love) and later as a consultant. My grand plans to set up Red Cube started in the summer of 2008, originally as traditional comms agency. That plan soon changed as I became immersed in social media. By the time I launched in January 2009, I had started to integrate social media into my offering. Being a bit of a social animal at heart, it seemed a natural extension to me, plus the opportunities it offered my clients excited me, particularly SME’s who get the chance to level the playing field. The transparency and ‘realness’ of social media appealed to me greatly, it works perfectly with my own values and Red Cube’s ‘no fluff, no jargon, just common sense’ focus

G: What is it like to be a real Social Media Citizen?

G: Well, being social is as easy as being ‘me’. However keeping up with social media as part of a daily routine can be tricky to manoeuvre when client work takes over. I start the day by browsing Google Reader, digesting posts that keep me abreast of news and developments. When I find great content, I schedule it to be published on Twitter throughout the day through Hootsuite. My primary goal for social media is to help people, so this content tends to be around Brand, Marketing, PR and of course, Social Media.

I tend to check in on Twitter throughout the day, responding to people, answering questions and retweeting anything I find interesting. I also pop in to LinkedIn and Facebook once or twice a day and engage there. As I run a blog, The Cube, I regularly work on my editorial calendar (which usually runs two months in advance) and know what posts I’ll be writing and publishing that week. I tend to publish 2 per week and book in 3 to 4 hours once a week to write and edit those and any other guest blogs I may be doing. Doing it this way is the only way to keep me consistent (otherwise I’ll just forget).

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