Tag Archive | "Jo Porritt"

Interview with Social Media Citizen: Jo Porritt


JoJo Porritt is communications specialist whose career has spanned the evolution of marketing, from traditional – to digital – to social. She is the Managing Director of BrandGuardian , a social media agency based in UK which prides itself on education, engagement and forward thinking strategy that can be applied to any business sector; from start-ups to global brands. You can follow Jo on Twitter – @BrandGuardian.

G: How and why did you get into social media business?

J: How? I was previously an Account Director with a web development company, managing brands online presence. The shift a few years ago to Web 2.0 and the whole concept of “Read, Write, Share” meant is was impossible to ignore! Why? Because way before social media was coined as a buzz-word, I worked on the same principles that underpin social i.e. open, transparent, collaborative, high integrity, no smoke and mirrors. I yearned for the time when businesses could see how much value there was in “participation” and not just “broadcast”. Essentially, those ethics are in my blood – it was a very natural progression from my personal life to my working life. I guess with the advent of social and my experience to date, I finally feel like things are now aligned.

G: What is it like to be a real Social Media Citizen?

J: Being a Social Media Citizen is basically easy for me! As described above, it has been how I have worked with clients and brands for many years. But now that this has become “mainstream” I plan my day by making sure I start it with a quick review of the news across all of the SM sites. I also plan ahead for both clients and my own social media personal branding projects. I try to weave a thread of consistency by posting on certain topics, interspersed with the organic, real time nature social now gives us. In truth, every day is different. I am constantly learning. For me, everything we do as professionals within this industry is always in beta. Being flexible and learning when to stop are also very important strategies.

Read the full story

Posted in Top InterviewsComments (5)


ibimidi

Find On

Recognition:

        Alltop, confirmation that I kick ass       Social Media Informer
        Featured blogger at Social Media Today       Documents on Scribd

Top Videos

SMC “Like”

   Made in Shoreditch Magazine
    Social Marketing Forum