Shruti Goradia is the Social Media Community Manager for Kodak’s Tips & Projects Exchange: a branded community for creative enthusiasts. In this role she manages all aspects of the community to drive business goals. Shruti leads the strategy for reach, influence and impact via owned, earned and paid media, which drives product integration to optimize brand loyalty, customer satisfaction and revenue. She is proud to be on the front lines of interacting with Kodak consumers, championing community and customer feedback internally. You can follow Shruti on Twitter, Facebook or Linkedin. Read the full story