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Interview with Social Media Citizen: Mary McKnight


Mary McKnight is the Consumer Marketing Director at Where.com, one of the leading location based applications which helps three million users to discover the world around them. She is also an editor of Sacrilicious Marketing, the blog which has a bit different approach to social media. You can follow Mary on Twiter or  Facebook Fan Page.

G: How and why did you get into social media business?

M: I don’t really consider myself “in the social media” business. I’ve worked as a marketer since the mid nineties and regard social media as a new tool to add to my marketing bag of tricks. Social media and social commerce are most interesting when they can be leveraged to reach and engage an audience more personally in a brand or product. Those are the primary reasons I use social media in my marketing campaigns.

G: What is it like to be a real Social Media Citizen?

M: Consistency is key! But being consistent on social media is often at odds with being productive in my life and job. I don’t plan my life around Twitter or Facebook or Foursquare or any other social networks… I use smart technologies like Ping.fm and Friendfeed that take the information they aggregate from my entire social lifestream of Google Reader, Twitter, Facebook, Youtube, blogs, Foursquare, Last.fm etc and push it to my other social profiles so I can easily and automatically share what I am doing or find interesting at that specific moment. That helps me be consistent on each network while being efficient and effective at sharing. I would never plan my life around social media – social media just becomes a part of what I am doing at the moment and the technologies I use simply assist in sharing those moments.

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