Tag Archive | "social media interview"

Interview with Social Media Citizen: Jonas Kit Nielsen


Jonas Klit NielsenJonas Klit Nielsen is co-founder and Managing Partner of Mindjumpers, a leading social media agency based in Denmark. Jonas works with various companies developing strategies for implementing and creating value through the use of social media. As a blogger it’s his aim to share the strategic insights and thoughts, generated through his agency’s work. You can connect with Jonas on Twitter here.

G: How and why did you get into social media business?

J: I were fascinated by the human aspect and how it seemed like something that would in general change the world of communication and interaction between people, brands and companies.

G: What is it like to be a real Social Media Citizen?

J: Especially in the beginning I did not refer to myself as a social media citizen, I am a generation x and before I started working with social media, most people would define me as a person who did love changes to much – you know who moved my cheese ;-) But by hard work in the beginning I got to see the possibilities of an open mind when it comes to social media. I have probably spend about 8000 hours over the last 2-3 years reading, exploring, playing and talking about social media, I have put a lot of effort into becoming a person for whom it’s a natural thing to get news, clients, information and new friends through social media.

G: What are your favourite social media hang out sites?

J: My time on social media through an average day is probably spend with:

  • 30% Facebook,
  • 30% Blogs,
  • 20% Twitter,
  • 10% Linkedin and then 10% for all the other great stuff.

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Interview with Social Media Citizen: Chris Hall


ChrisHall Chris Hall is the head ‘Bell Ringer’ at Cow Bell, the digital marketing agency in UK which is predominantly focusing on social media, and how it integrates into an organisation’s overall marketing plan. Chris’s aim is to ‘rethink marketing in the digital age’ , to educate and inform whilst developing clear strategies that bring results. You can follow Chris on Twitter – (@Chris_Hall1)

G: How and why did you get into social media business?

C: I have always been in communications across the on and offline worlds and at the beginning of 2009 I started to feel and see the impact that Twitter was having around me. Although it’s impact was relatively small, as a marketer I just felt I had to get inside it and see for myself what it was all about. From that day in January I spent focussed on listening and understanding rather than too much direct engagement. I quickly saw the power and potential of social media as a communications tool and from that started to integrate it into my working day.

G: What is it like to be a real Social Media Citizen?

C: The reason so many are using the social networks are exactly that – to be ‘social’ and to ‘network’ – whether that’s personal or business. It feels like the right place to be for all those reasons, but it must be controlled and managed. I’m sure we’ve all suffered from those times where we realised we’ve been in too long and there’s our jobs to be done. I like to wake up and engage with my friends/followers and then as and when time allows across the day. I like to think of social media as my coffee break or water cooler sometimes. Being social and making connections are what I love to do. It was an easy transition (if at all).

G: What are your favourite social media hang out sites?

C: Twitter (Tweetdeck) is my favourite because of its immediacy. I can hold conversation and listen to what’s going on right now. It also in some ways can manage time too. I can decide after DM’s or replies whether to take the conversation to another place like telephone or Skype.

G: How are you keeping up-to-date with social media environment ?

C: For me it’s about a trusted network (something everyone should have) of Twitter followers and then also my invaluable RSS links. My top sites include:

My days include time in Tweetdeck, Social Mention, Google Reader and visits to LinkedIn and Facebook.

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Interview with Social Media Citizen: Chris Tompkins


Chris TompkinsChrist Tompkins is the founder of Go! Media International, an online marketing company, who’s team focuses on building successful social media marketing strategies for its clients. Chris has spoken at many national and international events recently sharing the dais with heads of Google and YouTube. You can follow Chris on Twitter or Facebook

G: Describe yourself in five words?

C: Me in five words? I would say energetic, focused, creative, honest and driven.

G: What’s your favourite hobby?

C: My favourite thing to do when not online is to be cooking gourmet meals in my kitchen. It is a bit of an addiction and I tend to have a least two dinner parties per month for groups of twenty. When I am not doing that, I am reading and learning everything I can about techniques. I am so passionate about it that I brought both of my passions (cooking and social media marketing) together on my blog. You can check it out here: http://www.servedfreshmedia.com – social media tips and recipes combined!

G: How and why did you get into social media business?

C: I have been doing social media for quite a few years, actually starting with Myspace promotions when I worked as the Marketing Director for a private music college in London, UK. From that point, the social media world intrigued me and I began to learn how to harness the power of Facebook, LinkedIn, Twitter, YouTube and all the rest. As for the why? I have always had an intense love for the art of marketing as well as a great love of people and culture. The social media sphere is a perfect fit for my passions and talent. Also, by finding out the best way to market using social media, I was able to create and launch my own social media marketing firm, Go! Media International – and since then I have helped my clients reach their full potential online. It is amazingly rewarding.

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Interview with Social Media Citizen: Laurent Blondeau


Laurent Blondeau is the Founder and CEO of Buzzed-In, the business development and strategy consultancy in Paris. With 13 years experience in media business, previously managing the Business Development unit at Canal+,  he has become an expert in all kind of media activities in all kind of TV’s: Pay, Free, VOD and Web TV. Laurent blogs on Evidencesx’s World and BuzzedInlog, he also often takes positions on several top blogs like Social Media Today.You can follow Laurent on Twitter or LinkedIn.

G: How and why did you get into social media business?

L: I was definitely very curious and just wanted to “try” it. Some things happened to be interesting and weird: change was going on, I was a part of it, but I was not sure if I was there to “stay”. Then the magic happened: through fields and topics, I discovered “things” and “people” (we call them “friends”!), and I started to stare and listen: the whole social guide was rolling in front of me…I was always web oriented, but social web was expanding frontiers and capabilities. Finally, I was in, without any forecasted plan, and still continue to like social media, as it starts to improve people, relations and knowledge. Just think how Wikipedia changed the world…How could we live without it now?

G: What is it like to be a real Social Media Citizen?

L: I start the day by checking all the messages on my LinkedIn Groups publications, then browse through Twitter, Facebook requests and news; stare at interesting pictures on Flickr and ongoing mails and at the evening to I’m quite used to have a quite time to read, comment and share all my favourites on digital sites: All Things Digital, Wired, Mashable.
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Interview with Social Media Citizen: Nick Baggott


clip_image002Nick Baggott is the Founder of Navigate Consulting, world class CRM, data & digital marketing consultancy. Previously, Nick was the Group Client Service Director at Chemistry, where he led the team that won the Microsoft, Diageo and Transport for London pitches and worked with clients of the calibre of Kodak, Toshiba, Unilever, Nestle, Yell and Manchester United. Nick is also the Course Director at CIM and a Fellow of IDM. You can follow Nick on Linkedin or his blog.

G: How and why did you get into social media business?

N: I have always been fascinated by how brands can engage more effectively with their customers. I started my own CRM focused agency with 3 colleagues back in 1993 and the agency evolved as the marketing environment changed. By the time I left Chemistry and set up my own training and consulting business (Navigate Consulting) in 2007, social media was being used but not really understood by marketers. It was natural therefore, for me to focus my new venture on enabling brands to build engaging relationships with their customers using digital channels. I was appointed by Microsoft to run training programmes for their marketing teams in EMEA and LatAm, covering CRM and digital, and that was the springboard I needed. It was also natural for me to use social media to promote my business and built my reputation though thought leadership on my blog and Twitter.

G: What is it like to be a real Social Media Citizen?

N: You need to be alert and inquisitive. I am always switched on to the social media channels that I use (blog, Twitter, Facebook, Delicious, Linked In). I reply quickly, try to stimulate thoughts and debates and share best practice from the many experts I meet in my day to day work. I work with so many great global brands and they all have experiences and challenges that I can learn from and share.

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Interview with Social Media Citizen: Adam Broitman


adamAdam Broitman is a recognized wizard in all aspects of the ever-changing digital media + marketing landscape and Co-founder of Circ.us, award wining communication agency in New York.  A thought leader in the industry, Adam is known for devising cutting edge, attention-grabbing marketing strategies for Kraft, The New York Times and Panasonic to LVMH.You can follow Adam on Twitter or Linkedin.

G: How and why did you get into social media business?

A: I have always been in media and marketing—social media is a natural progression. You cannot be in the media+marketing and not be in the social media business—that is not possible.

G: What is it like to be a real Social Media Citizen?

A: As far as consistency goes, I am not doing so well with that these days. Prior to starting Circ.us I had a daily regiment—my blog was A Media Circ.us and my day always started with scouring wires and talking to friends about new advances in social technology. Today, I am doing my best to run a business and keep my social head above water. Seesmic Desktop helps a lot with that.

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Interview with Social Media Citizen: Darius Bagdziunas


darius_bagdziunaDarius Bagdziunas is a Co-founder and Director of Gaumina, one of the most awarded interactive agencies in Eastern Europe at the moment operating in UK, Ireland and Lithuania. Darius was involved in over 600 virtual projects and won over 100 awards while working at Gaumina. He has read 100+ lectures with topics related to digital media including University College LondonMindtrek, TEDxVilnius. Darius was a jury member of the Young Cannes Lions 2009, Europrix 2010, Golden Hammer 2009 and  Irish Web Awards 2009. You can follow Darius on Linkedin, Facebook and Twitter

G: How and why did you get into social media?

D: When I was a child I was dreaming of becoming a sort of magician who could create fun in people’s lives. The birth of the world wide web gave me a chance to enter a world of interactivity. In 1998 we started an interactive agency. Today some parts of my dream has been already fulfilled: we at Gaumina create mysterious journeys, adventures and virtual experiences.

G: What is it like to be a real Social Media Citizen?

D: I read more. I write more. I learn more all the time.

G: How do you plan your social media activities for the day?

D: Social media is an exciting mash-up of topics, formats, channels, people. In order to communicate my message I have to select proper ingredients in exact proportions. When I’m planning my daily social activities I often wish I had 3D Excel.

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Interview with Social Media Citizen: Gemma Went


Gemma Went 2Gemma Went is the Director of Red Cube Marketing, a communications agency integrating Marketing, PR and Social Media. With 10 years experience in Marketing and PR, Gemma is working collaboratively with businesses, large and small, to ensure their communications activities help them to achieve their business objectives, engage with their communities and build brand awareness. You can follow Gemma on Twitter or Linkedin.

G: How and why did you get into social media business?

G: I’ve been in the comms game for over 10 years. I started my career in-house, heading up the Marketing and PR at a number of businesses within the creative sector (an industry I simply love) and later as a consultant. My grand plans to set up Red Cube started in the summer of 2008, originally as traditional comms agency. That plan soon changed as I became immersed in social media. By the time I launched in January 2009, I had started to integrate social media into my offering. Being a bit of a social animal at heart, it seemed a natural extension to me, plus the opportunities it offered my clients excited me, particularly SME’s who get the chance to level the playing field. The transparency and ‘realness’ of social media appealed to me greatly, it works perfectly with my own values and Red Cube’s ‘no fluff, no jargon, just common sense’ focus

G: What is it like to be a real Social Media Citizen?

G: Well, being social is as easy as being ‘me’. However keeping up with social media as part of a daily routine can be tricky to manoeuvre when client work takes over. I start the day by browsing Google Reader, digesting posts that keep me abreast of news and developments. When I find great content, I schedule it to be published on Twitter throughout the day through Hootsuite. My primary goal for social media is to help people, so this content tends to be around Brand, Marketing, PR and of course, Social Media.

I tend to check in on Twitter throughout the day, responding to people, answering questions and retweeting anything I find interesting. I also pop in to LinkedIn and Facebook once or twice a day and engage there. As I run a blog, The Cube, I regularly work on my editorial calendar (which usually runs two months in advance) and know what posts I’ll be writing and publishing that week. I tend to publish 2 per week and book in 3 to 4 hours once a week to write and edit those and any other guest blogs I may be doing. Doing it this way is the only way to keep me consistent (otherwise I’ll just forget).

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