Posted on 10 September 2019. Tags: employees, Strategies, understand, your
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Posted on 31 January 2011. Tags: content curator, Content strategy, creation vs curation, curating, curation, curator, Giedrius Ivanauskas, social media secrets, Strategies
Welcome to my new series of posts “Social Media Strategies” where I will try to clear up some taboos about social media strategies, tools and other buzz words of our social life which sometimes unnecessary confuse us in this industry. Today I will discuss the content strategy and the changing role of content strategist.

Content Strategy
I think it is always a good idea to look from the consumer’s perspective and answer the questions which drive the strategy. I’ve been browsing through my daily reads and thinking why I am reading the posts I am reading and I came up with a very simple answer: I am reading it because:
- The content adds knowledge (adds value) or entertains me;
- The content is supplied by trusted source;
- The content is accessible to me.
Adding value and the art of Curating
In order to add value the content strategist has to think like a scientist:
Posted in Featured, How To, Strategies
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