Recently, I’ve watched this short interview with Brian Solis about the future of social networks. The interesting point has been made about privacy – Brian argues that due to the different social graphs and increasing social importance of the updates (status) social networks of the future will have to tailor the content to context – the right content to the right audiences at the right time – it’s kind of the new J-I-T communication system concept and tools will have to be developed. While I agree with these suggestions I also see some different trends which may reduce the need for such tools.
Everyone who likes you will listen
Social media has started from the idea of opines and transparency. The first bloggers wanted to share their personal experience with the whole world on their web dairies or journals. The innovators were driven by the idea that the world can be the audience not only of the big media companies but of common personalities. At those days bloggers ceternaly didn’t hide much and privacy concern was the last thing to worry about. So what have changed now? Social media has become a norm and instead of planed few international friends the certain messages of bloggers and other social media citizens has reached millions, including their friends, families, employees. Why it’s a bad thing? I think it’s not and that’s my main point – it’s not bad to reach the mass audiences with a single update / everyone who are willing to listen will listen , who are not will not. The problem is that we are afraid of ourselves to transmit the same messages to everyone and can’t figure it out how to make people listen to what we have to say. Simply put I think it is not a senders worry what messages the receiver gets (as he will setup filters in order to get the right messages anyway), but how to make him want to listen to your messages at all. Read the full story