Dr. Dave Chaffey is CEO and co-founder of Smart Insights, an online publisher who provide guides, templates and training to help businesses succeed online. Dave has worked with a number of companies including 3M, BP, HSBC.  He is author of 5 bestselling books on Ecommerce including Internet Marketing: Strategy, Implementation and Practice which was first published in 2000. Dave has been recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing. You can follow Dave on LinkedIn or Twitter.  Read the full story