Tag Archive | "twitter marketing"

10 Ways to Tweet Locally


So you’re tweeting away on Twitter about your latest blog…posting links to industry related articles…engaging with people, and so forth. You’ve followed some of your favorite folks, tweeted about your favorite place to eat sushi, and others are now following you. Like the dentist in Calgary and the life coach in Scotland.

What about the users in your own backyard? How do you find geographically closer prospects who may be interested in your offer?

Top Ten Local Tweeting’ Tips:

1. Twitter Search. Type in your city’s name to access a list of Twitter users in your region. The advanced search feature finds peeps up to a 15 mile radius.

2. Do a simple Twitter search for people tweeting about your area using the # (hashtag). Simply type– #your city name– or abbreviation in the search box.

3. Twellow – (Twitter + yellow pages) is exactly what it sounds like — a listing of Twitter users. Access your region by clicking on Twellowhood, then your location on the map…or type in your city and state.

4. Follow Twitter trending topics. On the right side of your Twitter page, choose the closest city to yours, then watch for topics of interest to follow.

5. NearbyTweets and GeoFollow offer constant listings of your local Twitter pals and their tweets. GeoFollow lets you bulk follow.

6. Why not Tweetup? A meet-up (offline) of nearby Twitter friends arranged – you guessed it –via Twitter. How to find these elusive group blind dates? Try Meetup (an event site with a special section for Tweetups), Twtvite (a site like Evite but for Twitter) and by searching tweetup geographically, on Twitter Search.

7. Localtweeps – started as a localizing site utilizing the hashtag, this one allows you to register and allows others to follow you or click on your website. You can search by zip code as well.

8. Look for apps- there are tons out there and more fresh apps are created every day to help you to find people in your area. TwitterLocal, Twinkle and more.

9. Twitaholic (formerly Twitterholic) –Not affiliated with Twitter, but the top twitter users in the country are listed here…and so are those hot shot Tweeters in your town. Just type in your Twitter ID under “your Twitaholic ranking.” Once it comes back, click on the name of your city, next to your stats.

10. Search the lists of your local followers and those that you follow in town. This search is bound to yield some like-minded locals.

Do you have other Twitter search tips to share?

Posted in How To, Personal Branding, StrategiesComments (0)

Why Aren’t You Promoting Your Social Profiles? 10 Ways to Make it Happen


When going through numerous articles on social media strategies it dawned on me that there was a glaring omission: tactics on how to promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter.

While it may sound odd, cross marketing is an essential part of a successful social media marketing strategy (as well as a successful marketing strategy). It is completely understandable that when you launch a social media campaign, you really want to spend a bulk of your time logged into the site trying to achieve penetration and engagement.  For example, when marketing your business’s Facebook Page, you are logging in on a daily basis to update your page, share it and use different onsite tools to engage with your target consumers.

But what about the people that you speak to everyday on the phone or at events?  How about those who you give your business card to?  How about the people on the receiving end of the 100+ emails that you have to respond to daily?

This is where you need to focus on what I call Off-Site Social Media Promotion.  The best part?  It isn’t that tough (which is always a good thing, right?).

Here are my top ten tactics that you can instantly use to promote your professional social media presences…off-site:

1.  Add to Your Email Signature: When it comes to promoting your social media presences off-site, email is your first stop.  In your email signature, add a link to one or all of your social hubs.  Just be careful not to overdo it!  If you are a member of 100 different networks, don’t add them all.  My rule is to try to keep it to around 3 or less.
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Posted in How To, StrategiesComments (1)


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