How to start and manage your community


Just wanted to share this short brilliant talk about leadership and community management by Dere Sivers. A few lessons to learn for the community managers:

  • You have to make it easy for people to follow you
  • You have to become “equal”  with people who follow you and know how to transfer the sentiment.
  • You have to remember that followers attract more followers – not the leader.

I hope you enjoyed this video and have a great Easter everyone!

This post was written by:

- who has written 111 posts on Social Media Citizens – Interviews with social media influencers from around the world.

Giedrius Ivanauskas is the founder/editor of Social Media Citizens and co-founder of Social Marketing Forum. He also blogs on Social Media Today and Giedrius is a managing partner at Nearby Digital - location focused social media marketing agency and is passionate explorer of Augmented Reality, Startups and anatomy of Inspiration. He curates inspiration database - Inspirisimo.You can follow Giedrius on Facebook or Twitter

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2 Responses to “How to start and manage your community”

  1. AveryOtto says:

    Simple presentation with a profound message. Thanks! As a community manager I always put purpose first, people follow and product is in last place. When people don't have a purpose, or aren't mission focused the social component will suffer. I recently talked about some real complaints about facebook. With all the social media tools now available I think we must focus on content(purpose) as much as we do technology. Please see:

  2. Thanks for your insightful comment and for sharing your social intelligence tool.




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