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TFM&A starts tomorrow


Just a quick reminder for everyone about what’s happening in the marketing world in London. Well it’s the week of Technology For Marketing & Advertising – the event you simply can not miss if you work in Marketing or Advertising. If you can not attend but you still want to follow the event live, you can do it here:

Follow me on Twitter – @iGiedrius

Follow TFM&A social media mashup –

Follow TFM&A on Twitter – @tfma_event, #tfma

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Extremely funny social media roundup by Marcus Brown

I  just have to share this with you. This video by Marcus Brown is just a brilliant reminder what social media is all about – being honest (transparent), having fun and knowing how to surprise or engage your community! So what are your thoughts about social media?:)


Some thoughts on social media from Marcus Brown on Vimeo.

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Social Media World Forum



Are you ready? Here it comes! One of the biggest Social Media event’s in Europe – Social Media Word Forum is knocking on your door. The speakers from Facebook, Linkedin, Bebo, Xing to name just a few social media mega brands who are involved in the event. Well if you have anything to do with social media that is the event you simply can not miss. So watch out 15 – 16 of March, London Olympia, see you there!

Important links:


Event programme:

Follow event on Twitter:


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Social Media Citizens teams up with Social Marketing Forum

smf logo

I’m happy to share some great news for Social Media Citizens readers. We are teaming up with Social Marketing Forum and Social Email Marketing blog in order to bring more value for our communities. As a result, I am very happy to announce  that we going to have the guest bloggers from  Social Email Marketing and Social Marketing Forum – one of the fastest growing social media community in Europe. I definitely recommend to join it and I hope you will enjoy some fresh content on our beloved blog!

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“Social email marketing” launches on Facebook

Note: This is the guest post from

This blog is all about the impact of social media on marketing in general and on email marketing, specifically. The Social Marketing Forum and its Facebook page are all about social media marketing, peer-to-peer advice, discussions and the sharing of insights.

However, all “administrators” of the Social Marketing Forum also have their own blogs and Facebook pages.

I was the only until now who had no own Facebook page. Not that it’s a must of course (worse, I blog about email marketing all the time, and I even haven’t found the time to start an email newsletter yet…).

Well, anyway, today I launched a little Facebook page for my blog. It will not contain the posts on this blog, I mean, not all of them. I will just add one now and then. Read the full story

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Promoted Tweets: the Marketing Industry Insights


As you may have already heard Twitter has started its own Promoted Tweets program a few days ago. I was just following the discussion and reading all the news about it and decided to share this collection of posts which pretty much tells everything you need to know about this developement.

Hello World by Official Twitter blog

Why You Should Advertise on Twitter by

Twitter bets its ad platform — and reputation — on "resonance" by New York Times

Promoted Tweets: What Brands Can And Can’t Do With Twitter’s New Ad Platform by Forrester

Twitter COO: “Promoted Tweets Are Not Ads” 

Twitter Announces an Ad program…here is how to rank organically by The Customer Collective

Twitter Sponsored Tweets: The Impact for Marketers by Steve Rubel

Twitter launches Ads, New Business Model by Going Social Now


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Facebook takes over the Internet

The new ambitious changes on Facebook will seriously affect our Internet experience. According to Anne Herngaard , there core technologies that will make it happen can be grouped in three categories:

“1. OPEN GRAPH: Connecting websites with Facebook so that you can connect content outside of Facebook with your personal profile. This will instantly be added to your news feed and your Likes and Interests will be build from the activities you do around the web.

2. SOCIAL PLUGINS: Consists of easy-to-use widgets to incorporate on your website with a simple code to provide the user with a more personal experience. The new plugins include ‘Like’ buttons, activity stream plugins that transfers your news stream, a Recommendations plugin, a ‘Sign In’ plugin, and a Social Bar that will appear as a dock at the bottom of your site. This way you have socially enabled you site with some simple html.

3. GRAPH API: A more open platform for developers to work with, so that Facebook will be easier to build around. This will entail new tools and services to incorporate on your own website. For instance developers can search on updates on public Facebook pages and develop services that may tell what people are saying about your brand.”

So how it will really look like?


I believe very soon you are going to notice such kind of recommendation widgets on all major websites and blogs. It’s important to notice that you won’t have to login to your Facebook account to share the experience with you friends. Nevertheless, your action will be automatically reported on Facebook as you can see in the pic below.


What can be seen as a minor changes or add-on from the the first sight, actually might be a revolutionizing Internet technologies. We will start sharing our lives not only on Facebook, but all over the Internet. CNN identified an interesting side affect of all this – we will only see the web that is liked by our friends and might forget the beauty of exploring the new territories on our own.

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Is Facebook building the new community-driven question-and-answer platform?

facbook logo

Is Facebook building the new community-driven question-and-answer (Q&A) platform? I think it is. I‘ve just noticed an ad on Facebook, according to which Facebooks is looking for better testers for their new product:

“We at Facebook are preparing to launch a brand new product to the world. We think it will be as exciting as Facebook Photos and Facebook Events, but we need your help to make it great.”

From the description of the testers role it sounds a lot like crowdsourced answers platform  something like Yahoo Answers or

“As a beta tester, your job will be to ask great questions and provide great answers about your favorite topics. Economics? Skydiving? Relationships? Mexican Restaurants? It’s up to you. You’ll be the first person outside of Facebook to use this product. Your expert writing will be seen by tens of millions of people — including job recruiters. And we’ll bring our best beta testers out to California to tour Facebook headquarters and meet the team.”

Interesting updates are coming up on Facebook. I wonder what kind of business model will be associated with it? Is Facebook going to be selective in people answering the questions? Would love to hear your ideas about these news?

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The Social Network – the story of Facebook


No matter how cheesy and crappy it might be, but that’s the film I want to see, the screen adaptation of the biggest social network Facebook. What do you think about the idea to make a film about Facebook?

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Social Media Citizens Map


I bet that you have already seen a few versions of these social media maps. Well I find them quite fun and I think it’s going to be interesting to watch how they are going to change with the time, so I decided to start collecting them and share it with you guys on this site. You can find the commercial copy of this particular map at

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