In the introduction post, I’ve wrote about selling as a communication technique which doesn’t receive enough attention in social media. This week I want to elaborate on my opinion. In order to do that we have to go back to basic concepts of selling. According to marketing guru Kotler, these are the main roles of the sales force: Prospecting, Communicating, Selling, Servicing, Information gathering, Allocating. All of these roles could be performed in social media environment, but today I will start with the analysis of Prospecting. Read the full story