Tag Archive | "social media case study"

Interview with Social Media Citizen: Barry Furby

imageBarry Furby is the Co-Founder of techMAP, the online and offline community for Marketing, Advertising and PR professionals which derived from one of the biggest social media meet-up’s in UK. He is also  the Founder of Fresh Resources, the digital recruitment agency which  provides a specialist service that is truly passionate about social media and digital marketing. You can follow Barry on Twitter and Linkedin.

G: How and why did you get into social media business?

B: My background is in recruitment so I’ve always been in the business of connecting people in the digital space. The recruitment business is typically a great training ground for entrepreneurial folk, where sales is the focus but customer service and relationship management is equally important. I’ve always loved technology and right now I love the way this industry is shaping up. My particular interest is to leverage online tools and community to create valuable offline connections. I’d love techMAP to connect great people and shape the way we do business – big statement, but I’m up for the challenge.

G: What is it like to be a real Social Media Citizen?

B: I treat each platform differently in terms of messages and conversation that take place but across all of them I treat mentions and direct messages like my inbox, responding as soon as possible – although it’s easy with all these things to get side tracked. I try to manage short bursts of work to get things done (30-45mins at a time). It’s important to find a balance of being social AND getting the day job(s) done! iTunes is my saviour, it allows me to sink into my own little work hard world one song at a time!

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The Fantabulous Lists of Social Media Case Studies


I’ve been browsing through the lists of top social media case studies and I thought I am going to share  some of the top sites with you:

Casestudiesonline.com by Tod Maffin

A List of Social Media Marketing Examples by (http://www.beingpeterkim.com)

Social media case studies by  (http://theparallaxview.com/)

Social Brand Index by (http://www.socialbrandindex.com)

WOMMA’s Case Study Library by (http://www.womma.org/)

The Association Social Media Wiki’s List by (http://www.associationsocialmedia.com/)

Blog Well Case Studies by (http://gaspedal.com/)

Fortune 500 Business Blogging Wiki by (John Cass)

300+ Cases & Examples of Social Media Marketing by (http://blog.monty.de/)

30 SEO, Social Media & Marketing Case Studies that Prove the ROI of it All by (http://www.seoptimise.com/)

110 Ways Retailers are Using Social Media Marketing by (http://www.getelastic.com)

A Collection of 50+ Enterprise 2.0 Case Studies and Examples by (http://www.jmorganmarketing.com/)

Case Study Crunch by Red Cube Marketing by (http://redcubemarketing-blog.com)

26 Social Media Marketing Examples by (http://www.ignitesocialmedia.com)

35+ Examples of Corporate Social Media in Action by (http://mashable.com)

The Big Money Facebook 50 by  (http://www.thebigmoney.com)

5 fantastic digital branding campaigns from 2009 by (http://www.imediaconnection.com)

India Social – Case Studies by  (http://www.indiasocial.in)

I will update this post from time to time so if you have any other relevant links to add to this list, just post them as a comment. Thanks!

Posted in Case Studies & Reports, Featured, How To, StrategiesComments (1)

Social Media Adoption by Top 10 Media Agencies

The world of social media is maturing. People have adopted the new means of communication, companies are experimenting with the new business tools, but how the heart of the media industry is adopting to a new social landscape? Well it is quite strange, but not so well. I will try briefly to overview what I found in my research analysing social media adoption in 10 Top Media Agencies and some of the best practises.


Full document on Scribd

Sources: Campaign “Top 50 Media agencies” + Netprospex “Top 50 Brands in Social Media”

The key points from research: Read the full story

Posted in Case Studies & Reports, How To, News, StrategiesComments Off on Social Media Adoption by Top 10 Media Agencies



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