I’m happy to share some great news for Social Media Citizens readers. We are teaming up with Social Marketing Forum and Social Email Marketing blog in order to bring more value for our communities. As a result, I am very happy to announce that we going to have the guest bloggers from Social Email Marketing and Social Marketing Forum – one of the fastest growing social media community in Europe. I definitely recommend to join it and I hope you will enjoy some fresh content on our beloved blog!
This week, I had the opportunity to interview Jim Sterne who is finishing a new book, on measuring the business value of social media marketing.
I asked Jim what metrics and KPIs marketers should take into account regarding social media marketing. But I also wanted to know what he thought about all these new metrics and KPIs “social media mavens” are introducing all the time. What can be measured and what can’t?
This is what Jim answered: “Social media KPIs are all dependent on the individual organization and its goals. But generally, we are looking at ‘impressions’ or reach. How many people had the opportunity to see the message? Next, we want to track influence to see whom we should be catering to and making sure we treat them well. Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. Finally, we need to measure business outcomes. Is our activity on social media driving visits, downloads, registrations and sales?” » Read more: Jim Sterne on social media metrics: reach, influence, sentiment & business outcomes
Are you ready? Here it comes! One of the biggest Social Media event’s in Europe – Social Media Word Forum is knocking on your door. The speakers from Facebook, Linkedin, Bebo, Xing to name just a few social media mega brands who are involved in the event. Well if you have anything to do with social media that is the event you simply can not miss. So watch out 15 – 16 of March, London Olympia, see you there!
Important links:
Register: http://www.socialmedia-forum.com/register/online-registration.html
Event programme:http://www.socialmedia-forum.com/images/stories/agendac.pdf
Follow event on Twitter: http://twitter.com/SocialNetworkWF
Just a quick reminder for everyone about what’s happening in the marketing world in London. Well it’s the week of Technology For Marketing & Advertising – the event you simply can not miss if you work in Marketing or Advertising. If you can not attend but you still want to follow the event live, you can do it here:
Follow me on Twitter – @iGiedrius
Follow TFM&A social media mashup – http://www.infouk.com/tfma
Follow TFM&A on Twitter – @tfma_event, #tfma
The power of the consumers in social media can be deceiving. According to Taylor Ellwood’s recent post, only consumers with the large lists of followers can be actually influential. It is realy straight forward and natural assumption, but it presents quite and interesting opportunity for the brands working in social media. Why? Brands and people related to big brands (Bill Gates, Steve Jobs, Seth Godin) usually attract the biggest crowds of followers on social media properties. These social accounts has indisputably greater social influence than normal personal accounts. As a result they can be used as and opposition to consumer power (sometimes anarchy) on the social networks or other social media properties. .
Social Brands Network
Is it possible that brands will connect to networks in order to help each other to face growing consumers power on social networks? Yes, it is. I love the idea of the consumer empowerment by social media, actually this blog is all about that, but I think there has to be a balance in communication power between brand and consumer. The unintentional silly mistakes by brands (i.e Vodafone) can not be exaggerated by consumers to that level it sometimes is and should have an opportunity to be managed better. The appearance of strategic partnerships between brands could be one of the ways to solve this problem. Let me first define what I call the Social Brands Network: » Read more: Brand influence vs Consumer influence – Who will win the fight?
It’s all good news for social media citizens, I finally received the confirmation from SES London that I’ve been granted with a permission to report from the event. SES London 2010 looks really promising this year – great keynotes, great speakers, its definitely the event that you can not miss if you want to stay ahead your competition . Particularly I’ll be looking forward to attend Online Marketing Summit Day at SES London and these three keynotes:
With all the social media explosion in the UK this year it’s definitely going to be a lot of talks how to integrate these two marketing tools together (social media and search marketing). Well I hope I’ll see you there, but if you can’t make it you can follow the news updates on Twitter or Facebook:
First of all, I just want to make it clear that I adore both of these two innovative social media properties. Even though, I’ve noticed that the past year was all about the Twitter. Actually, it’s quite crazy how much coverage it has received from social media citizens compare to its “big brother”. Therefore, just to make it fare I’ll try to identify 5 main reasons which makes Facebook superior social media platform over the Twitter.
The 5 Reasons:
Size. Does the size matter? Well it does in Social Media or in fact in any media. In terms of the audience and reach there is quite a big difference between Facebook’s 400 millions and Twitter’s 75 millions users. Moreover with the Twitter’s growth slowing down up to just 3.5 % a month it’s seems its going to be very difficult to catch up with the social networking behemoth. » Read more: 5 Reasons why Facebook is better than Twitter
As a follow up to the recent post “Challenging the Old Media Business Models” I want to get a bit deeper into the analysis of media business (revenue) models. There are quite a few them which come in different classifications and structures, but i find this diagram organized by Paul Bradshaw most suitable to discuss the subject, mainly because it is very clear, informative and well structured.
Most of these models like advertising, affiliates, premium (“velvet rope”) services have been tried and work pretty well under certain circumstance , but “Social value” model hasn’t been explored that much or hasn’t been considered as a valuable enough on its own. According to Paul Bradshaw , “Social value” model revenue is generated through social interaction by brand community (in the form of donations, support or spin-off). » Read more: Challenging the old media business models (Part 2)
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