Categorized | Consumer Behavior

The Digital World Is The Real World

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Ok probably it’s not only about social media, but digital world in general. I just get sick and tired of people comparing online and offline worlds as completely two different entities. Now listen carefully there is no two worlds, there is one world and it’s called the planet Earth. Internet is not a world on its own it just technological extension of our normal lives. I just can’t believe that in over 20 years of adoption, we still can’t figure it out. “You” online is not a different “You” – it’s the same person just in different environment. Your actions come not from some weird guy by the computer, they are done by you, so don’t try to tell me that there is someone else responsible for your actions online. That’s my view about privacy.

The irritation about products and services online – lets face that quite a few digital services became a big part of our lives, we like to shop on the internet , we like search via internet, we like to chat on the internet. Ok maybe these are not commodities, but well let’s be honest with ourselves we use them everyday like bread and butter, so why should we classify them as being different and from another world? There is a lot of buzz going on about online currencies, social commerce, augmented reality and how they will change our world. And what I don’t really like that people still asking the wrong questions – “Do we need it?” instead of “How to adopt it?”. Ok I have to agree, that probably it doesn’t apply to everything what’s digital, as there is plenty of rubbish out there, so you have to question some of the new inventions, but there is plenty of Chinese toys out there as well..(sorry about Chinese comment, I don’t really judge the people by the country they are from). So just let them be and time will show if we can put these new inventions to work for us.

Recently, I followed the interesting discussion on Trey Pennington’s Facebook Wall  about this Guardian article which depicts Social Media as evil in people’s relationships and it just makes me cry when some very clever people like the author of the article (Paul Harris) still can’t get it. Why we are still researching the comparison between so called online and offline worlds when it’s clearly both which influence us and it’s completely overlapping so much, that results just can be right.

Ok now about people being different online and offline – so let’s face it like mentioned in the begging of this rant, they are not different people, they are just people in the different environment. I don’t really care if they are better or worse in that environment, maybe its a problem of our society that we cannot accept that some people are just better in online world that in the “real world”. Personally, I don’t care, if I like the person it means I like the person and not the environment we communicate in.

From the marketing perspective, I think marketers have to think carefully before simply dividing people in these two segments as the buying habits are of course different between online and offline shops, but the reasons why people are buying is still the same and personally I believe this fact is a bit more important than the environment they are performing the action.

So what’s your opinion about these two different worlds?

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This post was written by:

- who has written 111 posts on Social Media Citizens – Interviews with social media influencers from around the world.

Giedrius Ivanauskas is the founder/editor of Social Media Citizens and co-founder of Social Marketing Forum. He also blogs on Social Media Today and Socialemailmarketing.eu. Giedrius is a managing partner at Nearby Digital - location focused social media marketing agency and is passionate explorer of Augmented Reality, Startups and anatomy of Inspiration. He curates inspiration database - Inspirisimo.You can follow Giedrius on Facebook or Twitter

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5 Responses to “The Digital World Is The Real World”

  1. I totally agree. Online world is just an extension, or maybe not just an extension but its the same world with the difference of being digital. The problem is that people use it to “escape the real world” so much (as I do also), but we can’t escape the “real” world with just losing valuable time on the virtual. We have to understand that both are influencing our actions and both have something to give. The internet or every other digital device and software, are just tools to be used and their uses vary, but they do not open a gate to neverland (or anywhere else).

  2. Thanks for the comment Nicos. This is one of my favourite quotes about this issue : “It’s the technology in the hands of almost-always- connected people that makes it so powerful”

  3. Thanks for the comment Nicos. Here is my favourite quote about this issue: “It’s the technology in the hands of almost-always- connected people that makes it so powerful”

  4. Anonymous says:

    Such a point well made Giedrius and one that I wholly subscribe to.  It is frustrating and ridiculous that 20 years on, and where digital is such a huge part of daily life, that there is this separation of “who we really are”.  I put these statements all down to the fact that people who are deeply rooted in “the old way” are actually still afraid of the convergence of technology with so many aspects of our daily lives.  

    No different to the luddites of the dawn of the Industrial Age.  Fear. 

    As for Guardian reporter. Pah. Link bait. 

    Thanks for making a passionate statement about something that is still so misunderstood.

  5. Yes, I do agree that probably it comes down to fear factor. I think that is a problem and we just wasting a lot of time by figuring out the things which are quite obvious while ignoring the reality. Thanks for your good words Jo!

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