J-P De Clerck  is Managing partner at Conversionation Consulting, a cross-channel interactive marketing consultancy without geographical borders. J-P is basically everywhere interactive media is discussed and you can find his posts and thoughts on over a dozen of blogs, online and offline media and publications about interactive marketing, mainly in Europe and the US. The list is really too long to publish. He is also a founder of Social Marketing Forum and Social Email Marketing blog. You can follow J-P on Twitter or Facebook. Read the full story