Tag Archive | "brand community"

Challenging the old media business models (Part 2)


As a follow up to the recent post “Challenging the Old Media Business Models”  I want to get a bit deeper into the analysis of media business (revenue) models. There are quite a few them which come in different classifications and structures, but i find this diagram organized by Paul Bradshaw most suitable to discuss the subject, mainly because it is very clear, informative and well structured.

Most of these models like advertising, affiliates, premium (“velvet rope”) services have been tried and work pretty well under certain circumstance , but  “Social value” model hasn’t been explored that much or hasn’t been considered as a valuable enough on its own. According to Paul Bradshaw , “Social value” model revenue is generated through social interaction by brand community (in the form of donations, support or spin-off). Read the full story

Posted in Consumer Behavior, TrendsComments (4)


ibimidi

Find On

Recognition:

        Alltop, confirmation that I kick ass       Social Media Informer
        Featured blogger at Social Media Today       Documents on Scribd

Top Videos

SMC “Like”

   Made in Shoreditch Magazine
    Social Marketing Forum