Johan Ronnestam is a former snowboard professional turned out to be a digital marketing genius. He was a co-founder of Foreign, the digital marketing agency which won multiple awards in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, and many other award shows around the world. In September 2008 Johan started Ronnestam Innovative Communication, with the blog Ronnestam.com which was voted Sweden’s first blog on innovation, future trends and digital communication. You can follow Johan on Twitter, Facebook or Linkedin.
G: How and why did you get into social media business?
J: I wouldn’t say I’m in the social media business. I’m more into business development, advertising and communication with an extended knowledge how social media effects those areas. Social media is not important in itself. It’s extremely important though to know how it affects your business.
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