Tag Archive | "community building"

Are you here to make friends?


 

I’ve just read this brilliant quite personal story by Peter Bregman on Harvard Business Review “Why Friends Matter at Work and in Life“ . The author analyzes a few interesting researches how friendships affect your business and everyday life. I love the authors points taken out of the research:

  • If you’re looking for a job you’d better have friends. The number-one way people find new jobs is referrals by friends.
  • Once you’re on the job, having a best friend at work is a strong predictor of success.
  • Friendships in high school were a strong predictor of increased wages in adulthood — to the tune of 2% per person who considered you a close friend.
  • Want to stay in that job you have? Then you’d better have friends.

In my opinion the real friendships are of vital importance factor in Social Media and community building. I know that this topic of friendship has been discussed over and over again but there is a big difference in having “fans” and having at least a few very good “friends” in the community you are building, mainly because of there reasons indentified by Peter :

  • Friends can refer your business to their friends
  • Friends can  stand up for your business and brand values and send the right message to their friends
  • Friends can help to grow your business by heavily engaging in your social media activities (commenting, sharing and etc.)

So are you here to make friends?

Posted in Community Management, Consumer Behavior, Personal BrandingComments (0)


ibimidi

Find On

Recognition:

        Alltop, confirmation that I kick ass       Social Media Informer
        Featured blogger at Social Media Today       Documents on Scribd

Top Videos

SMC “Like”

   Made in Shoreditch Magazine
    Social Marketing Forum